Luxury fashion brand Moncler opens first flagship stores in London, New York, Hong Kong and Milan. Parisian duo Gilles & Boissier have created a unique environment that evokes a sophisticated home. Light IQ was set to the challenge to design a scheme that would replicate a residential ambiance, within a luxury retail context.
Moncler is now a global luxury retail empire with flagship stores across all continents: New York, London, Hong Kong and Milan.
Gilles & Boissier have been collaborating with the brand for the past 10 years and their original 'neo-baroque' approach for the interior decoration has evolved since then. The new style of the interior is in line with the latest trends in luxury retail design: fresh, inviting atmospheres with soft, comfortable lighting. Gone are the days of flat lighting levels across the display floor and wall areas; it is all about drama and accent, contrast and highlights.
The lighting design is always carefully planned to support the notion of a luxurious residential ambiance, within the context of a luxury fashion brand. Several layers of lighting were applied to the display areas and interior surfaces. Richly carved wooden panels are accented, whilst discreet bronze-finish spotlights (elegantly integrated into the beautiful leather ceilings) accent the merchandise.
The furniture and display cabinets had to incorporate most of the lighting details to illuminate the merchandise. This approach translated into minimum lighting interventions (spot lights) across the ceiling vistas, thus helping to achieve a 'residential' feeling throughout.
Soft and warm LED lighting gently washes the vertical surfaces and ceilings, providing general ambient lighting to the spaces. All these lighting layers combined result in a visually comfortable yet dramatic retail experience. The same effect is applied to the facade lighting, where the only elements to be illuminated are the window reveals and the display windows at the entrance.
Moncler and Light IQ are very pleased with the result and look forward to the next opening in New York's trendy Soho!