Boucheron opens their largest flagship boutique in Asia.

Comprising 4 floors and a giant projection screen on the facade, the latest Boucheron store in Tokyo sets the trend for the new stores in Asia. The lighting design derives from the original scheme by Lecoadic-Scotto Architecture, who won the competition to design the new roll out stores in 2017.

This new store features a stunning display of their heritage collection on the ground floor, where museum-like vitrines and cabinets had to have the perfect lighting for the most valuable items from the French fine jewellery brand.

A brand new concept for the bridal jewellery incorporates an interactive light and sound installation where buyers can enhance their purchase and transforming the customer experience into a much more engaging one.

All images Copyright © to Jimmy Cohrssen Photography.